Friday, March 17, 2006
Slowlife or Wabi-sabi
The soft approach is summed up by Japanese burgeoning Slow Life trend. Ironically for a movement that seeks to shift the social focus from money to quality of life, Slow Life has its roots in marketing. In 2001 prefectural governments, chasing the "green yen" of eco-tourism, began advertising campaigns using the slogan "Ganabaranai! -- Don't go for it!" Attempting to lure stressed city dwellers to their rural regions (no doubt on high-speed trains sporting the Koizumite slogan "Ambitious Japan!"), the prefectures devised an eight-point Slow Life Manifesto that stressed nonacademic, noncompetitive lifestyles -- walking, wearing traditional clothes and eating food made from local ingredients; durable and sustainable building construction; forestry; respect for the old; self-reliance and living in accord with the rhythms of nature. Read more from Wired News!
Some saw the Slow Life movement as a passing fad, but five years on magazine racks tell a different story. Visit Osaka bookstore.
wabi-sabi represents a comprehensive Japanese world view or aesthetic.